Wal-Mart is going after the tween (ages 8-12) market (and their parents’ wallets) with the new GeoGirl beauty line. According to a recent article in Women’s Wear Daily, the formulas are designed for young skin and have natural ingredients like white willow bark to exfoliate, chamomile, lavender and calendula to calm and antioxiodiates to prevent aging. There’s a cleanser, mineral blush, liquid2power shadow, feather-lash mascara, face shimmer and body mist, among the offerings. The line, which will replace the space vacated by Mary-Kate and Ashley cosmetics in Wal-Mart, is set to debut next month in stores and at geogirl.com.
Nah, that’s not overboard at all. They should hold child beauty pageants at all their stores the day the line comes out.